Daraz – An AliBaba Company
Karachi, Pakistan

Daraz Online Shopping was the kind of place where there was always something exciting going on. I was lucky enough to join it just before the AliBaba acquisition and saw it through a complete rebrand, a communication shift and the introduction of international sales campaigns ran in conjunction with our sister companies in different countries.

Soho Square – Ogilvy Advertising
Karachi, Pakistan

Ogilvy Karachi or Soho Square is perhaps the place that shaped me as a creative and for that I’ll forever be indebted to it. This is where I truly started loving creative and realized that you really can do what you love for a living.

Angry Girl

Angry Girl is a passion project started in order to empower women and speak out on topics of menstruation and other feminine issues which are taboo in Pakistan. It creates a safe space for women to have discussions on controversial topics and allowed me to express what my clients wouldn’t let me. AG has also collaborated with companies like Always and Butterfly (a Pakistani feminine hygiene company. You can click the social links below to take a look.


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